I know they have been slowly trying to promote their product as "specialty" doughnuts and charging more for it. But to go from Krispy Kreme fried doughnuts to Krispy Kreme "foodie specialty designer doughnuts" is a huge risk at this point. It is so early, imo, after purchase. Plus dropping older promotions that people were aware of at the last second will drive some people away. Now in the case of their ITLAPD promotion they could have adjusted the giveaway and still had the larger crowds. ITLAPD crowds crowds keep them busy all day because families love it. So maybe promote 1 free doughnut for every pirate or child and then sell the special.pirate themed doughnuts in 12 and 6 packs at a decent price. I think most people would be ok with that. There are many different ways they could have handled this rather than pulling the promotion all together. Now another company can jump in if they want the crowd, Long John Silvers went from free fish to free deep fried Twinkies and I noticed Chic Fil A is running a free "Gold" chicken nuggets both new developments in this market that could work out for them.