9 years ago
6
The Colors We Eat
When it comes to food, color is money. Food companies scan their products on the line with custom colorimeters to ensure mathematically consistent hues. Fruits and vegetables are shipped in chemically “modified” atmospheres, because “better stem and fruit color gives better prices,” according to the website of the delivery company TransFresh. Color is judged by a legion of standards all along the food chain.
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While reading through I was hoping they'd reference a study I've seen mentioned a few times on various sites. It serves as a very effective example of how colour influences our perception of food.
Source.
It is just crazy how much companies do to make a few cents more on a product. In a way I get it because a buddy of mine is an industrial engineer and that is pretty much his whole job. I'm not even one of those people that eat all natural this and healthy that but I feel like eventually it's going to be like the teen titans where everyone is eating paste that turns into different foods and nothing is real at all.
That's the sort of thing I worry about. I don't want to be tricked into eating processed substances, I want to eat real food.
Although, there is something about the idea of yeast that has been re-constituted into looking like a steak dinner that interests me. There are several sci-fi novels that mention it indirectly, that it may be where man may have to begin their low cost foods. I do agree with you, however, that it would be unfair to have food be mis-marketed. It should be entirely up to the consumer as to whether or not they want processed or whole food.
It doesn't shock me. People do eat with their eyes, which is why upscale places tend to spend a lot of time working on plating the dishes. If you just slop it on there, people won't perceive it as tasting so good. This is more of the same. Food is fuel, but it's also entertainment in a sense, especially junk food and restaurant food.
I completely agree with food being associated with entertainment. In my experience that is generally why we eat. Food has always been around for me so I ate junk food and this and that. There are some places though were people eat what they can get there hands on.