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  • achekulaev
    +5

    It's not completely like that. During recent months I visited cinema roughly once a month. And sometimes my visit would have costed $5-6 out of the pocket so they were making money off me.

    Also I would expect if it gets popular enough, cinemas will pay them for user data. AMC has it's own user loyalty, but it's only one network, there are more.

    • NotWearingPants
      +6

      Sure, just like all-you-can-eat buffets, there will be over-eaters and "I'll just have a salad" types. You try to make it profitable overall.

      I'm just not sure it's a viable business model for movies. It's probably a more attractive concept for the high use people than it would be for me. I'm tired of superhero movie installments.