• NotWearingPants
    +8

    "We sell below cost on every deal."

    "How do you make that up?"

    "Volume."

    • achekulaev
      +5

      It's not completely like that. During recent months I visited cinema roughly once a month. And sometimes my visit would have costed $5-6 out of the pocket so they were making money off me.

      Also I would expect if it gets popular enough, cinemas will pay them for user data. AMC has it's own user loyalty, but it's only one network, there are more.

      • NotWearingPants
        +6

        Sure, just like all-you-can-eat buffets, there will be over-eaters and "I'll just have a salad" types. You try to make it profitable overall.

        I'm just not sure it's a viable business model for movies. It's probably a more attractive concept for the high use people than it would be for me. I'm tired of superhero movie installments.