When Mattress Mac started Gallery Furniture, he invested all that the company was worth at the time ($10,000) in producing a TV advertisement. He was so frustrated with the way the ad came out that he just made it himself and talked really fast because of the limited air time. The commercial was a success and his business took off. Later when trying to come up with a catch phrase for the company, the best thing he could come up with was "Gallery Furniture saves you money!" He decided to roll with it and again, it was a success. He is certainly an interesting businessman, but its worked out for him so far.
He's been pulling these kind of stunts for years though and somehow he is still around. It'll be a hit but he'll pull through
Just out of curiosity, is this the most crazy one hes pulled? I'm not too familiar with his other crazy antics, care to indulge?
When Mattress Mac started Gallery Furniture, he invested all that the company was worth at the time ($10,000) in producing a TV advertisement. He was so frustrated with the way the ad came out that he just made it himself and talked really fast because of the limited air time. The commercial was a success and his business took off. Later when trying to come up with a catch phrase for the company, the best thing he could come up with was "Gallery Furniture saves you money!" He decided to roll with it and again, it was a success. He is certainly an interesting businessman, but its worked out for him so far.
Sounds like he likes a good gamble...