When Mattress Mac started Gallery Furniture, he invested all that the company was worth at the time ($10,000) in producing a TV advertisement. He was so frustrated with the way the ad came out that he just made it himself and talked really fast because of the limited air time. The commercial was a success and his business took off. Later when trying to come up with a catch phrase for the company, the best thing he could come up with was "Gallery Furniture saves you money!" He decided to roll with it and again, it was a success. He is certainly an interesting businessman, but its worked out for him so far.
When Mattress Mac started Gallery Furniture, he invested all that the company was worth at the time ($10,000) in producing a TV advertisement. He was so frustrated with the way the ad came out that he just made it himself and talked really fast because of the limited air time. The commercial was a success and his business took off. Later when trying to come up with a catch phrase for the company, the best thing he could come up with was "Gallery Furniture saves you money!" He decided to roll with it and again, it was a success. He is certainly an interesting businessman, but its worked out for him so far.
Sounds like he likes a good gamble...