Users are facing down the web forum's IPO plans, but Big Tech's attract-and-extract cycle can't be stopped.

The Apple subreddit has reopened under duress after a protest about API fees was squashed by threats from the company's CEO to remove the moderation teams of closed subreddits.

Reddit is trying to turn mods against mods.

Reddit CEO Steve Huffman said this week that the company still plans to charge third-party apps for data, despite widespread protests against the new policy.

Furor "will pass," Huffman says in internal memo reportedly viewed by The Verge.

After weeks of burning through users’ goodwill, Reddit is facing a moderator strike and an exodus of its most important users. It’s the latest example of a social media site making a critical mistake: users aren’t there for the services, they’re there for the community.

In an internal memo sent Monday afternoon to Reddit staff, CEO Steve Huffman addressed the recent blowback directed at the company, telling employees to block out the “noise” and that the ongoing blackout of thousands of subreddits will eventually pass.

In a memo to employees, Reddit CEO Steve Huffman cautioned them not to wear branded gear in public. He also said the mass user backlash "will pass."

Apparently, all those sites going private resulted in… Reddit itself falling over.

Thousands of Reddit communities will be inaccessible on Monday in protest at how the site is being run. Reddit is introducing controversial charges to developers of third-party apps, which are used to browse the social media platform. But this has resulted in a backlash, with moderators of some of the biggest subreddits making their communities private for 48 hours in protest.

Thousands of Reddit communities are planning a widespread blackout that will impact millions of users. The revolt comes in response to proposed charges for third-party app developers, which they claim will make the social media platform inaccessible for a significant proportion of users.

A lot of Reddit will go dark soon in protest of API changes

More than 1,000 subreddits will be inaccessible for 48 hours to protest changes.

The layoffs will see 90 people lose their jobs at Reddit, which will also cut down on hiring for the rest of the year. The company is also facing a backlash against its updated API pricing.

Reddit is making the moves to address priorities, including funding projects and achieving its goal of breaking even next year, Chief Executive Steve Huffman told employees.

Moderators say third-party apps are essential for their work.

Fidelity, the lead investor in Reddit's most recent funding round, has cut the estimated value of its stake in the social platform by 41%.

Following Twitter’s move to shut down third-party apps earlier this year, it looks like Reddit may be the next platform...

Reddit is an enormously popular website, but the official design has always needed some reworking. This is even more true of the mobile experience, which didn't have a mobile app until 2016, and even then, not everyone's a fan of it. The site's popularity rose partly thanks to third-party developers filling in the gaps with pre-existing and better mobile apps.

Popular Reddit app Apollo might not be able to operate as is in the future due to planned API pricing that Reddit is implementing. Apollo developer Christian Selig was today told that Reddit plans to charge $12,000 for 50 million API requests. Last month, Apollo made seven billion requests, which would mean Selig would need to pay $1.7 million per month or $20 million per year to Reddit to keep the app running.