It's a transition thing. People feel comfortable in a known sorrounding it's natural to crave some of it. It's also a way to build solidarity with other users. Being new is often a bit jarring and when you know there are many others like you it makes the transition so much easier. I don't think Snapzu is going to turn into reddit. Besides the different layout and interface etc, it's a different community altogether where people are nice and respectful. And because of the XP system anyone who isn't so will be filtered out eventually. I see your concern but this is my optimistic view of things lol. Welcome! :)