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To Create Useful Links, Think Like A User, Not A Content Producer
Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.
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Lesson From My Failed Attempt at Content Marketing
If you are considering adding user-generated content as a form of content marketing on your website, there are a few things you need to keep in mind
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4 Holiday Social Campaigns That Win & Why
As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality. I’m WAY more likely to share a cute holiday video that is so heartwarming that it melts the snow off my windshield, even if there’s no benefit to my wallet. Here’s hoping that these inspire you to create something fantastic and put some cheer into your Holidays!
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How To Use Social Media To Attract Millennial Buyers
How well do you know your millennial buyers? Millennials are the key marketing demographic. This data, charts and tips aid your millennial marketing.
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Lessons from the Front Line of Front-End Content Development
Thinking about starting out in content development? Let Richard share some valuable lessons he's learned along the way...
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5 Ways to Improve Your Instagram Marketing
Is there a place for Instagram in your marketing plan? This article explains how to use Instagram to drive big results for your business.
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Twelve Laws for Social Media Holiday Campaigns
Here are twelve laws with which social media marketers should be familiar when putting together their holiday campaigns for this busy holiday season.
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10 Pinterest trends coming for your boards in 2015
Trend predictions in fashion, DIY and other Pinterest categories for 2015.
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How To Create Compelling Web Content With Curation and Auditing
Writing compelling web content hasn't always been as difficult than it is today. If you use all the right content tools, it can be a lot less daunting!
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Find The Right Mix With The Content Food Groups
We all know that it’s important to have a variety of content types – but many marketers stumble when they have to define what a well-rounded content mix looks like. To face this dilemma, and help marketers find the right content balance, we like to think about the types of content as food groups, and a healthy content mix as a healthy diet. So, here’s what you need to build a robust content food pyramid.
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4 Ways to Make Your Ordinary Content Epic
If your content isn't epic, your audience will likely not see it. Here are four things you need to consider to make your content EPIC!
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How to Boost Your Content Reach With Social Media
Looking for the best ways to publicize your content? This article shares how to get more content reach for the first 24 hours after it goes live.
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29 Must-Read Content Marketing Articles of 2014
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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How Brands Can Maximize Facebook Organic Post Targeting by Interest
Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...
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Experiencing Blogging Block? Then You Need These 6 Tips and Tools
Suffering blogging block? How are you supposed to continue blogging and still keep your posts interesting, relevant, and high quality? Here are some tips
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How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
Learn how to ensure your link posts on Facebook, LinkedIn, and Twitter Cards pull in the correct image.
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Visual Content: How to Create Shareable Images People Love
Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.
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What the Pros Do To Boost Content Reach (But Do Not Share)
Seeking to boost your content audience? Here are 5 expert content marketing tricks to help extend your reach. Examples and tips included.
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Hands-On With YouTube’s New Animated GIF Creator
It seems that everyone but Facebook is jumping on the animated GIF bandwagon these days, with YouTube having recently released its own GIF creator to absolutely no fanfare whatsoever. I couldn’t resist taking this tool for a spin and documenting the results, so here’s a step-by-step walkthrough of how to use the tool.
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Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Is your landing page copy sending mixed messages?
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