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How to write for users and search engines
Learn how to write compelling content to rank well in search engines, attract visitors and convert them into customers.
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Five Ways to Strengthen Your Brand Online
People buy from brands they know, like, and trust. Building a positive brand image is never simple, but it is critical to the success of any business.
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7 Ways to Create Word-of-Mouth Marketing Online
What’s different with word-of-mouth marketing online? Well, no longer one human to another; instead it's one to many for a powerful biz tool!
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Portrait of a Content Marketer: More Than a Marketer [Infographic]
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
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Group Think: How to Improve Your Social Content Results
Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think.
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Content Sharing: How to Build a Following Using Other People's Content
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? To learn how to build a following by sharing other people’s content, I interview Guy Kawasaki. This Social Media Marketing Podcast 122 with Guy Kawasaki explores content sharing and how to build your social media following.
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Visual Marketing Strategies for Today's Top Social Networks
Visual marketing strategies for four of today's top social networks. Learn how to get the most out of your videos and graphics.
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15 Ways to Create New Content from Old Content
Content marketing is the #1 driver of search rankings. Save time and create NEW content from what you already have with these 15 tips!
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Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy
Pursuing a Blue Ocean Strategy is the only way to make your blog stand out form the competition. No more doing the same thing everyone else is doing.
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5 Productivity Tips and Tools for Lazy Content Marketers
These days, we’re all working harder for longer. But it doesn’t have to be that way. These tips and tools can make you productive while doing what you love.
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Visual-Merchandising Secrets for Better Content Engagement
Good visual merchandisers have a big impact on sales when they think traffic flow, color, signage, packaging and more. Use their tips and our favorites to transform your content’s presentation and you could see double-digit effects.
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How To Curate Content Like A Pro: 8 Lessons (Examples Included)
Content curation is not an aggregation of existing content, references, or links. It adds value through unique commentary. Learn more about how to boost your content curation with these eight lessons and numerous actionable tips.
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How to Create Social Media Images That Support Your Brand
Are you getting maximum results from your visual content? This article shows how to help your audience associate your social media images with your brand.
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55 US Mobile Facts Every Marketer Needs For 2015
Ensure your 2015 mobile marketing plans are on track. Here are 55 US mobile research facts and 19 charts.
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How to Improve Your Tweets Using Twitter Analytics
Want to get more engagement on Twitter? This article explains how to use Twitter analytics to improve your Twitter marketing.
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Six Sources for Content Marketing Inspiration
Professionally, I am focused in defining a new type of marketing which I will choose to call ‘social content marketing.’ Call it whatever you want, for me it’s all about creating more valuable content or content experiences. I read some pretty obvious sources routinely and some not-so-obvious sources to try and get a bit smarter every day about this emerging world. I wanted to share a few.
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Is Content Marketing A Strategy Or A Tactic?
It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. We run into problems however when we interrogate content marketing directly.
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Content Marketing the Smart Way
My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy. Simplifying the process will help you pinpoint what you don’t know and what you can improve.
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The Content Creation Manual for Marketers (Part One): Video Content
When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list.
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The Un-Checkbox Approach to Content Marketing
If you're resorting to tried and true advice, you're missing opportunities to do something better than anyone's ever done it before. Instead, I want you to question everything anyone's ever told you about how to make marketing (especially content marketing) work. You might fail a little along the way, but even the failures will teach you something about what success looks like.
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