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Hands-On With YouTube’s New Animated GIF Creator
It seems that everyone but Facebook is jumping on the animated GIF bandwagon these days, with YouTube having recently released its own GIF creator to absolutely no fanfare whatsoever. I couldn’t resist taking this tool for a spin and documenting the results, so here’s a step-by-step walkthrough of how to use the tool.
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Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Is your landing page copy sending mixed messages?
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The Role of PR and Content Marketing in 2015
Should you produce content for your publishing outlets or create it for news media? You may think you have to choose earned or owned, but you don’t. PR and content marketing can work together to strengthen your efforts.
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How to Supercharge Your Content Marketing Strategy with RSS
You’ve probably heard of RSS – which is the acronym for Really Simple Syndication. RSS has a rather interesting history and Wikipedia will tell you all ‘bout it. Today we’re going to talk about some of the ways RSS can supercharge your content marketing strategy.
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The Life of a Content Asset: Tracking Real ROI
It is a fact that content marketers struggle to determine ROI of a single content asset—how well is it really performing and is it contributing to revenue and closed deals? I recently tracked the ROI of one of our most successful content assets of 2014. Here's what ROI metrics you should be tracking and what I found.
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5 Writing Habits that are Killing Your Content Marketing
Just because Google decided it wanted better content doesn’t mean we are all magically great writers. Take a look at these five writing habits and see if they might just be the culprits behind your lagging content marketing strategy.
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Content marketing in 2014: key trends and examples
As 2014 comes to a close, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well this year.
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How To Maximize Social Sharing
Looking to improve your content reach? Here are 7 tips to maximize social sharing with data, charts & example to increase your audience.
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60 Content Marketing Predictions for 2015
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
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10 Successful Facebook Marketing Examples
Here's what's working for other Facebook pages from both large and small brands. Use tips to incorporate their tactics into your Facebook marketing plan.
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How to Become a Leader in Your Industry Using Social Media
Do you want to grow your authority? This article shows you how to effectively use social media to prove your place as an expert in your field.
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What Facebook's Next Round of Algorithm Changes Means for Pages
Facebook just announced algorithm changes that will take place in January. What does that mean for you and how you market on Facebook? Here's an overview.
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5 Ways to Use LinkedIn for Reputation Management
If you're not using LinkedIn to help boost your or your client's reputation management campaign, you could be missing out. Here's how to do it.
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How to establish your business blog as an authority in your industry
Grow sales & leads by ensuring your blog presents your business as an authority in your industry
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9 Ways to Use Content Marketing as a Recruiting Tool
Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips.
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A user-centered approach to building content
Developing user-centered content can drive traffic & long-tail keyword traffic - We presented at a SEMRush webinar on this; check out the recording & slides
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4 Tools to Enhance the Images in Your Content Marketing
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
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10 predictions for content marketing in 2015
2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.
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5 Social Media Video Content Tips For Stellar Results
Want to build your audience? Use social media video content. Here are the stats and charts to convince your boss. Includes a case study and marketing tips.
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How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand
Claim Your Fame shares the stories of brilliant businesspeople who leverage the online world using their passion and magnetic personality to drive revenue. Host Andrew Davis debuts the series with Chief Folding Fanatic Trish Witkowski.
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