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  • Retzilience
    +6

    We noticed that we get about 10-30 spam complaints a week which made us realize that not everyone uses or knows how to use the link at the bottom of each newsletter to unsubscribe

    Oh, and that's only going to get worse with userbase growth. There are so many forced newsletters nowadays with the unsubscribe link being a complete farse, (you click it and you go to an Alices Rabbit Hole of a choir to unsubscribe), that most people just want to see that out of their inbox and quickly click the spam button and end up extending this behavior to most newsletters they are "bored" with.

    We realized that automatically subscribing new members to receive the newsletter is an annoyance, not everyone wants their inbox to be filled with updates

    True, but an evident (unticked) checkbox on the time of registering is good, brings qualified public. People who do want to receive it generally click it if they find it compelling. And in the case of mass mailing a smaller interested public is way better than a huge dismissive public,

    Because of costs and feedback, mostly.

    Also, if this turns out to be costly on this moment maybe it would be cool to see if it's plausible to work with a partnership with some mailing services.

    Mailchimp for example is usually pretty cool on this, maybe they would like to provide service at low or no-cost if the newsletter is dual-branded by Snpazu and Mailchimp.

    There are other services also. But if the cost is negligible, no need to seek this, I guess.