Agreed. Every show is a gateway to other shows. In particular, promoting shows that might have a similar appeal to your own is a way of reaching out to the audience of that other show--and of putting their audience in touch with your audience, to enable that word-of-mouth promotion to a potential audience likely to be receptive to your work.
Agreed. Every show is a gateway to other shows. In particular, promoting shows that might have a similar appeal to your own is a way of reaching out to the audience of that other show--and of putting their audience in touch with your audience, to enable that word-of-mouth promotion to a potential audience likely to be receptive to your work.