That's really cool. I know, having been involved in a few engineering circles, that a lot of engineers say that generally you just have to accept that the marketing team aren't going to understand the technical sides and so you are going to just have to deal with some tension when there are clashes. I like that some companies seem to try compensate for this by hiring marketers with technical degrees. :)
I think that was definitely a part of why I was allowed to fall into the role. I can be at a trade show and when someone asks about applying the so-and-so process to a particular type of material, I can actually win their confidence by knowing enough of what I'm talking about (and knowing when they need someone with greater expertise - honesty can be very handy!).
That's really cool. I know, having been involved in a few engineering circles, that a lot of engineers say that generally you just have to accept that the marketing team aren't going to understand the technical sides and so you are going to just have to deal with some tension when there are clashes. I like that some companies seem to try compensate for this by hiring marketers with technical degrees. :)
I think that was definitely a part of why I was allowed to fall into the role. I can be at a trade show and when someone asks about applying the so-and-so process to a particular type of material, I can actually win their confidence by knowing enough of what I'm talking about (and knowing when they need someone with greater expertise - honesty can be very handy!).
Ya I agree, honesty and professionalism is what I hope to use as my edge in my business in an industry that has very little.