Probably a sweetened chai-spice flavoured vodka, marketed for making your own boozy coffees, hot chocolates, and teas. I'd market it towards women in their mid-twenties to mid-forties, branding it as a grown up vodka for women who are professional but want all the fun too. I'd make a pinterest board featuring all sorts of beautifully photographed drink recipes involving lots of mason jars, dairy free options, things with almond milk and fair trade chocolate and so on.