Thanks for that! Here are two relevant bits:

"We started with a core team of 3 in 2011 with an idea to create a social content aggregator that would focus more on personal profiles as we felt that would increase the quality of interaction amongst our growing community of members. Our team grew by 3 more over the past couple of years as we worked towards an appropriate direction (we are all very close). We are located in Vancouver, Canada and across a number of towns in Poland, and we use collaboration tools to organize each other and sometimes meet up to get together and come up with ideas (although we don't do it too often as international travel is expensive!). All of us have full time jobs and currently work on Snapzu part time due to current financial constraints, however would love to some day be able to just focus on Snapzu fulltime! We are all very excited that Snapzu is growing and are always checking to see who the new faces are! If you like what we are doing please get in touch, we love feedback, suggestions and feature requests! We can be reached at /u/teamsnapzu or contactus@snapzu.com. Maybe one day we will create an about us page, but for the sake of our belief in responsible anonymity we felt our personal profiles don't matter as much as what we create, maybe we are wrong in that regards."

- drunkenninja (http://snapzu.com/t/lounge/tribepost/Q42W5UJ/snapzu-history/comments/5697)

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In 2010 work began on a new medium that would allow content created by anyone to be shared and built upon by thousands of users effectively making user created content in itself; social.

The goal was to make content readable, organized and reusable as opposed to one large, cluttered & difficult to navigate page. Users would create smaller, more organized and precise chunks called Snaps that essentially work together to form a Story where each snap represents a chapter.

The social aspect becomes obvious when a snap created by a single user appears in dozens of snap stories that credit the original snap creator. This concept not only allows information to be reused, it promotes group publishing and the ability to spread something wonderful further that any one person ever could.

http://web.archive.org/web/20110202233553/http://snapzu.com/