3 years ago
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Ad industry already has new way to track us, despite iOS 14
Apple came under considerable flack yesterday after announcing that it was delaying protections against one of the ad industry’s ways to track us. 9to5Mac readers and Twitter users were not impressed. But ultimately Apple’s latest privacy step won’t make much difference: there’s already a new way for advertisers to track us, and there’s little Apple can do about it: device fingerprinting.
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Fingerprinting is not exactly new. It's been around for years now.