3 years ago
Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says
Digital privacy moves from Apple and Google are forcing the advertising industry to reconsider the way it works, Publicis Groupe’s Maurice Levy told CNBC. The chairman of the world’s third-biggest advertising company said changes to Apple’s iOS smartphone software and Google’s Chrome web browser meant advertisers were having to “revisit the whole way we are working.”
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