If Apple is the only outfit capable of defending our privacy, it really is time to worry
A few weeks ago, Apple dropped its long-promised bombshell on the data-tracking industry. The latest version (14.5) of iOS – the operating system of the iPhone – included a provision that required app users explicitly to confirm that they wished to be tracked across the internet in their online activities. At the heart of the switch is a code known as “the identifier for advertisers” or IDFA.
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