I'm not claiming the phenomenon is new, only that it's pervasive now. The Monkees might have topped the charts back when the Beatles were popular, but it seems to me that the Beatles wouldn't have been famous at all in our current climate... Not without a way to generate attention for themselves beyond their music.
Aight, your assuming that the Beatles got attention purely due to their music, but that ain't true, remember in the beginning they were viewed as a boy band, girls loved their looks and style. Plenty of artists let their music speak for them, the weeknd went platinum without doing any press or interviews.
I'm not claiming the phenomenon is new, only that it's pervasive now. The Monkees might have topped the charts back when the Beatles were popular, but it seems to me that the Beatles wouldn't have been famous at all in our current climate... Not without a way to generate attention for themselves beyond their music.
Aight, your assuming that the Beatles got attention purely due to their music, but that ain't true, remember in the beginning they were viewed as a boy band, girls loved their looks and style. Plenty of artists let their music speak for them, the weeknd went platinum without doing any press or interviews.
Hmm. I may have overstated my case. It makes sense that marketing has always been a key component of success.