Are they not doing it right now? And marketing is not magic, it's a well studied science by now. People go to school for it, lobby for it, get rich from it. It's been proven effective time and time again. I don't know how anyone can dismiss the power of marketing in this day and age.
Where did I dismiss it? I'm aware that marketing works. What I disagree with is the idea that you can solve any problem just by throwing some money at marketing. That's the idea of "marketing as magic": if you just pour enough money into a marketing campaign, you're guaranteed success.
Well, there's no 100% guarantee but a properly well-funded marketing campaign (traditional media ads, internet campaigns, professional talking heads, online "experts" generously spread across online forums, etc.) would probably have around 99.99999999% chance of success. It's been done before, I don't see how it can't be done again.
Those kinds of campaigns fail all the time, though. Look at elections. Two well-funded marketing campaigns go head-to-head; one of them fails. The anti-GMO campaign has several years' head start and is already ingrained in the public consciousness. Good luck overturning that.
The differences there is "well-funded". The reality of it is, the more you can pay, the bigger your voice. The anti-GMO campaign is grassroots at best. There's no huge company backing them. When large GMO companies like Monsanto do it - and they ARE doing it - they do it "well-funded". They are already starting to turn public perception with their campaign - which include forums like these, I might add!
Also note that the law currently stands WITH the GMO companies. They are well protected and entrenched there. They're already at a position of advantage!
Heh...so I guess they're just biding their time? Is that it? Not a very wise strategy, it seems, but okay. I'm very skeptical that the anti-GMO campaign is not well-funded. Organics is big business now, and what better way to increase sales than by convincing consumers that your rivals' food is poison? I wouldn't go so far as to say Monsanto is the underdog here, but it is a far from advantageous position for them. Public opinion is hugely against them right now, and that matters a lot.
Are they not doing it right now? And marketing is not magic, it's a well studied science by now. People go to school for it, lobby for it, get rich from it. It's been proven effective time and time again. I don't know how anyone can dismiss the power of marketing in this day and age.
Where did I dismiss it? I'm aware that marketing works. What I disagree with is the idea that you can solve any problem just by throwing some money at marketing. That's the idea of "marketing as magic": if you just pour enough money into a marketing campaign, you're guaranteed success.
Well, there's no 100% guarantee but a properly well-funded marketing campaign (traditional media ads, internet campaigns, professional talking heads, online "experts" generously spread across online forums, etc.) would probably have around 99.99999999% chance of success. It's been done before, I don't see how it can't be done again.
Those kinds of campaigns fail all the time, though. Look at elections. Two well-funded marketing campaigns go head-to-head; one of them fails. The anti-GMO campaign has several years' head start and is already ingrained in the public consciousness. Good luck overturning that.
The differences there is "well-funded". The reality of it is, the more you can pay, the bigger your voice. The anti-GMO campaign is grassroots at best. There's no huge company backing them. When large GMO companies like Monsanto do it - and they ARE doing it - they do it "well-funded". They are already starting to turn public perception with their campaign - which include forums like these, I might add!
Also note that the law currently stands WITH the GMO companies. They are well protected and entrenched there. They're already at a position of advantage!
Heh...so I guess they're just biding their time? Is that it? Not a very wise strategy, it seems, but okay. I'm very skeptical that the anti-GMO campaign is not well-funded. Organics is big business now, and what better way to increase sales than by convincing consumers that your rivals' food is poison? I wouldn't go so far as to say Monsanto is the underdog here, but it is a far from advantageous position for them. Public opinion is hugely against them right now, and that matters a lot.