How many times have these companies switched around the sentiments of the population with their use of "creative" marketing? That's not a barrier at all.
Really? So all the corporations have to do is sprinkle some magic marketing dust and suddenly everybody loves GMOs? If it was that easy, why haven't they done it already?
Are they not doing it right now? And marketing is not magic, it's a well studied science by now. People go to school for it, lobby for it, get rich from it. It's been proven effective time and time again. I don't know how anyone can dismiss the power of marketing in this day and age.
Where did I dismiss it? I'm aware that marketing works. What I disagree with is the idea that you can solve any problem just by throwing some money at marketing. That's the idea of "marketing as magic": if you just pour enough money into a marketing campaign, you're guaranteed success.
Well, there's no 100% guarantee but a properly well-funded marketing campaign (traditional media ads, internet campaigns, professional talking heads, online "experts" generously spread across online forums, etc.) would probably have around 99.99999999% chance of success. It's been done before, I don't see how it can't be done again.
Those kinds of campaigns fail all the time, though. Look at elections. Two well-funded marketing campaigns go head-to-head; one of them fails. The anti-GMO campaign has several years' head start and is already ingrained in the public consciousness. Good luck overturning that.
The differences there is "well-funded". The reality of it is, the more you can pay, the bigger your voice. The anti-GMO campaign is grassroots at best. There's no huge company backing them. When large GMO companies like Monsanto do it - and they ARE doing it - they do it "well-funded". They are already starting to turn public perception with their campaign - which include forums like these, I might add!
Also note that the law currently stands WITH the GMO companies. They are well protected and entrenched there. They're already at a position of advantage!
Heh...so I guess they're just biding their time? Is that it? Not a very wise strategy, it seems, but okay. I'm very skeptical that the anti-GMO campaign is not well-funded. Organics is big business now, and what better way to increase sales than by convincing consumers that your rivals' food is poison? I wouldn't go so far as to say Monsanto is the underdog here, but it is a far from advantageous position for them. Public opinion is hugely against them right now, and that matters a lot.
Really? So all the corporations have to do is sprinkle some magic marketing dust and suddenly everybody loves GMOs? If it was that easy, why haven't they done it already?
Are they not doing it right now? And marketing is not magic, it's a well studied science by now. People go to school for it, lobby for it, get rich from it. It's been proven effective time and time again. I don't know how anyone can dismiss the power of marketing in this day and age.
Where did I dismiss it? I'm aware that marketing works. What I disagree with is the idea that you can solve any problem just by throwing some money at marketing. That's the idea of "marketing as magic": if you just pour enough money into a marketing campaign, you're guaranteed success.
Well, there's no 100% guarantee but a properly well-funded marketing campaign (traditional media ads, internet campaigns, professional talking heads, online "experts" generously spread across online forums, etc.) would probably have around 99.99999999% chance of success. It's been done before, I don't see how it can't be done again.
Those kinds of campaigns fail all the time, though. Look at elections. Two well-funded marketing campaigns go head-to-head; one of them fails. The anti-GMO campaign has several years' head start and is already ingrained in the public consciousness. Good luck overturning that.
The differences there is "well-funded". The reality of it is, the more you can pay, the bigger your voice. The anti-GMO campaign is grassroots at best. There's no huge company backing them. When large GMO companies like Monsanto do it - and they ARE doing it - they do it "well-funded". They are already starting to turn public perception with their campaign - which include forums like these, I might add!
Also note that the law currently stands WITH the GMO companies. They are well protected and entrenched there. They're already at a position of advantage!
Heh...so I guess they're just biding their time? Is that it? Not a very wise strategy, it seems, but okay. I'm very skeptical that the anti-GMO campaign is not well-funded. Organics is big business now, and what better way to increase sales than by convincing consumers that your rivals' food is poison? I wouldn't go so far as to say Monsanto is the underdog here, but it is a far from advantageous position for them. Public opinion is hugely against them right now, and that matters a lot.