I'm not a snapchat user, but that seems like a perplexing response - I see Snapchat lens stuff all over my social media accounts and from the sounds of it, they were doing some fairly brisk sales. If they were simply closing the store and removing the lens options entirely, it might make sense that the profit margins were too thin, but seeing as lenses will still be available (just for free) I have to admit to being confused.
I'm not a snapchat user, but that seems like a perplexing response - I see Snapchat lens stuff all over my social media accounts and from the sounds of it, they were doing some fairly brisk sales. If they were simply closing the store and removing the lens options entirely, it might make sense that the profit margins were too thin, but seeing as lenses will still be available (just for free) I have to admit to being confused.