8 years ago
1
Snapchat is killing its lens store
We barely knew Snapchat's lens store, and it's already time to say goodbye. The social media platform is shutting down the store on Friday, only two months after its launch. Instead of peddling the $0.99 lenses, the company says it will focus more on its ad business, which will still include sponsored lenses. A rotating selection of 10 lenses will now be available for free every day.
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I'm not a snapchat user, but that seems like a perplexing response - I see Snapchat lens stuff all over my social media accounts and from the sounds of it, they were doing some fairly brisk sales. If they were simply closing the store and removing the lens options entirely, it might make sense that the profit margins were too thin, but seeing as lenses will still be available (just for free) I have to admit to being confused.