Apple Watch is 'showing signs of life' among holiday shoppers
The Apple Watch is "showing signs of life" heading into the holiday shopping season, according to channel-checks by FBR Capital Market's analyst Daniel Ives. With Black Friday underway and a continued shopping fervor still ahead, Ives writes in a note to investors this morning that observations at various Apple store as well as Target and Best Buy show customer interest — and willingness to shell out at least $349 for the cheapest version of the watch — ramping up.
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