I totally understand their reasoning for staggering the roll-out. Think of the disaster that strikes if all users get Windows 10 and there's an issue. Of course, that's only an ok course of action if you're communicating well about expectations to your customers and users.
Microsoft as a company seems torn between wanting to spread hype for their products and communicating realistic expectations. Looking around on news sites we see lots of loud headlines with "WINDOWS 10 ROLLING OUT JULY 29TH FREE!" followed up with several quiet, "Microsoft clarifies this is only for a time subset of users that have signed up for a thing you've never heard of". Sure it creates hype but probably also a lot of disappointment as people feel deceived by the information.
I totally understand their reasoning for staggering the roll-out. Think of the disaster that strikes if all users get Windows 10 and there's an issue. Of course, that's only an ok course of action if you're communicating well about expectations to your customers and users.
Microsoft as a company seems torn between wanting to spread hype for their products and communicating realistic expectations. Looking around on news sites we see lots of loud headlines with "WINDOWS 10 ROLLING OUT JULY 29TH FREE!" followed up with several quiet, "Microsoft clarifies this is only for a time subset of users that have signed up for a thing you've never heard of". Sure it creates hype but probably also a lot of disappointment as people feel deceived by the information.