Unfortunately, people are not able to differentiate between I.S.I.S. the acronym and Isis the Egyption goddess because the shop's sign is in all caps which usually indicates an acronym (without the periods). So it's somewhat the shop owner's fault and somewhat bad luck/timing.
Unfortunately, people are not able to differentiate between I.S.I.S. the acronym and Isis the Egyption goddess because the shop's sign is in all caps which usually indicates an acronym (without the periods). So it's somewhat the shop owner's fault and somewhat bad luck/timing.