How the Twinkie Made the Superrich Even Richer
As fans gathered on Rockefeller Plaza in Manhattan, Al Roker pulled up in a big red delivery truck, ready to give America what it wanted: Twinkies. The snack cakes flew through the air into the crowd pressed against metal barriers. One man shoved cream-filled treats into his mouth. Another “Today” host tucked Twinkies into the neckline of her dress. Across the nation in the summer of 2013, there was a feeding frenzy for Twinkies.
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