For me,it's the fact that it's processed and I don't eat processed food,but especially hydrogenated plant matter,which is what this is. Add to that,that all the ingredients would hurt my gut really bad,especially the peas. Just read the cheap glop in the below:

I was stunned by how close it felt to meat in my mouth, with its rosy pink hue and fragile flesh-like texture. But it felt nothing like meat to my digestive system.

Half an hour after lunch, I started to have griping stomach pains and a horrible junk-food aftertaste. When I looked up the ingredients, it occurred to me that had they not been marketed as quasi-meat I would never have chosen to lunch on “pea protein isolate, expeller-pressed canola oil, refined coconut oil, water, yeast extract, maltodextrin, natural flavours, gum Arabic …”

I do eat meat. And cattle does not damage the environment half as much as factories do,they are just a scapegoat to take the flack so factories can keep up their pollution.