I was actually surprised that the decreased value of the ad space in the instant-click buttons was the problem for Roku. I would have predicted that smart TV's (which avoid the need for a Roku at all) would have been the issue. But no, from reading the article it seems that the main problem is definitely the decrease in value of the buttons and not a decrease in remotes being shipped. Not saying there ISN'T a decrease - just that if there is, that's not the main problem Roku is facing right now. Which was a surprise to me.