2 years ago
2
Roku has a problem — its buttons aren’t printing enough money
No, you didn't suddenly forget how to read: Roku, the streaming box and service company, is worried about how much money its buttons are bringing in. Not because it suddenly started making clicky actuators for other companies to include in their products (what a pivot that would be), but because Roku’s really an advertising company in streamer’s clothing.
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I was actually surprised that the decreased value of the ad space in the instant-click buttons was the problem for Roku. I would have predicted that smart TV's (which avoid the need for a Roku at all) would have been the issue. But no, from reading the article it seems that the main problem is definitely the decrease in value of the buttons and not a decrease in remotes being shipped. Not saying there ISN'T a decrease - just that if there is, that's not the main problem Roku is facing right now. Which was a surprise to me.
No matter howmuch money it's beloved buttons print,it will never be enough.