Because companies are greedy and know that if you're engaged in the game, there is a good chance you will impulse buy the DLC. I wish things were back to the way they were PRE-DLC...
Edit: As for my view on this, I will not download a free game ever. And as soon as I learn that a paid game has a DLC scheme, I wont touch it with a 9 foot pole. Fuck the DLC concept, I will only support developers that do business fairly.
Because companies are greedy and know that if you're engaged in the game, there is a good chance you will impulse buy the DLC. I wish things were back to the way they were PRE-DLC...
Edit: As for my view on this, I will not download a free game ever. And as soon as I learn that a paid game has a DLC scheme, I wont touch it with a 9 foot pole. Fuck the DLC concept, I will only support developers that do business fairly.