Before G+ was Buzz. I think the idea of Buzz was spot on: integrate social into Gmail. Unfortunately, it was executed and managed horribly. That was the one shot Google had, the one differentiator (leveraging gmail's popularity) that it failed with, and then had to try to go head to head with a standalone social product with G+.
Before G+ was Buzz. I think the idea of Buzz was spot on: integrate social into Gmail. Unfortunately, it was executed and managed horribly. That was the one shot Google had, the one differentiator (leveraging gmail's popularity) that it failed with, and then had to try to go head to head with a standalone social product with G+.