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Facebook says Apple's iOS 14 changes could hurt its ad targeting
Facebook Chief Financial Officer David Wehner said on Thursday that upcoming changes to Apple’s iOS 14 operating system could hurt the social network’s ability to target ads to users. With the update to its mobile devices, Apple will ask users if they want to let app developers track their activity across other apps and websites. Apple has not said when iOS 14 will launch, but it’s expected to roll out this year.