4 years ago
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Facebook isn’t happy about Apple’s upcoming ad tracking restrictions
Apple’s upcoming operating system iOS 14 (currently in public beta) could have a big impact on publishers who work with Facebook’s ad network — at least, according to Facebook. The company published a couple of blog posts yesterday outlining the potential impact of a major privacy change that Apple announced at WWDC — namely, the fact that Apple will explicitly ask users whether they want to opt-in before sharing the IDFA identifier with app developers, who can then use it to target ads.
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Apple can buy Facebook and fire Zuckerberg.