The Willy Wonka of Sriracha: Behind the Gates of David Tran's Factory
Even if you’re not a hot-sauce enthusiast, you may find yourself a little watery-eyed over the story of David Tran, the 68-year-old chief executive of Huy Fong Foods. The maker of America’s best-known Sriracha—a Southeast Asian chili sauce with a zealous following—Huy Fong is named for the ship from which Tran alighted in America after leaving his native Vietnam in the late 1970s. The company’s Rooster logo, which gave rise to the sobriquet “cock sauce,” is Tran’s Zodiac sign.
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