Marketing 101: You chose the demographic you are advertising to. So your demographic is apparently people who like loud, annoying auto-play ads. I'm going to go out on a limb here, and say that is a pretty small demographic. This could lead one to surmise that it isn't about selling a product advertised, you are selling the ad. So your "billions" lost are off the revenue from ads served, not the product. Cry me a river on that.
Marketing 101: You chose the demographic you are advertising to. So your demographic is apparently people who like loud, annoying auto-play ads. I'm going to go out on a limb here, and say that is a pretty small demographic. This could lead one to surmise that it isn't about selling a product advertised, you are selling the ad. So your "billions" lost are off the revenue from ads served, not the product. Cry me a river on that.