This makes the false assumption that if people didn't block ads, they would make purchases from ads just like people who don't in the first place. That is the only way they can justify a loss of revenue. They can't get it through their thick heads that people who use ad blockers will not buy what they are selling at any price.
I own the network connection to my house. I own the OS running on my computer, and I own the web browser that displays web pages. It is my conscious decision not to look at ads.
Bill Hicks was right. Advertisers and Marketers should kill themselves. They add nothing good to the universe.
Though a large amount of the advertisements out there, whether it's online or offline, annoy me a lot, I don't agree with that last statement. There are plenty of advertisers and marketers who don't treat consumers like brainless zombies. Marketers that respect their audience and really know what their audience need can actually be quite helpful to the business as well as the customer.
Thing is, for every "good" marketer out there, there's another five hundred "not quite as good, but half the price". Not to mention the "not really good at all, but damn, they can shovel out the ads!" marketers. Now. you're a small company with a limited ad budget. Who are you going to choose? The well-crafted, one shot TV ad that will either bring in a trickle of new revenue and otherwise break the bank for the year, or the company that can guarantee they can put your name in front of millions for less than half the price?
to put it another way, I see the internet as a big pool (if you consider bandwidth as pool water). We all share the pool together. Everything done affects the others in the pool. I think that people who pee in the pool should be kicked out. Others might say "what about if they pee just a little bit. Is that okay?". No. There is no amount of pee in the pool that is okay.
Today, advertisers aren't just peeing in the pool, they're projectile vomiting everywhere. Diarrhea fountains with flashing lights and screaming "look at me". They're doing everything they can to push their message across. Hijacking browsers, circumnavigating ad blockers, forcing people to disable blockers to view content. Advertisers and marketers are doing everything in their power to stop people from doing anything other than to view their content.
While I appreciate your viewpoint, I feel that it's fundamentally flawed. I remember an internet when there was no ads. It was nice.
Fundamentally flawed viewpoint? What viewpoint? I mainly stated that the statement that advertisers and marketers should kill themselves is something I don't agree with because not all marketers are the same. That is not supposed to be a viewpoint...
I can understand your frustration and I myself use ad blocking software as well because I got sick of all the intrusive ads, and yes, the internet is definitely been the pool a lot of marketeers peed in or worse. But if some people pee in the pool, that doesn't mean that everyone who is swimming in it is contributing to that. That is what I'm trying to say. Honestly, I think that a comment that people should kill themselves is absolutely inappropriate, no matter whether you fully mean it or not.
My apologies! Looks like I got the message wrong. You thought that convincing marketers to kill themselves was inappropriate- not everything else. Glad that's been sorted.
But anyway yes, Bill Hicks was right. They should kill themselves. Quietly, if possible.
This makes the false assumption that if people didn't block ads, they would make purchases from ads just like people who don't in the first place. That is the only way they can justify a loss of revenue.
I agree...Like when Avatar was pirated out the wazoo, still it made boat loads of money.
And like you, I own all that jolly good stuff as well. And at the end of the day, I decide what shows up in my browser,not some money grabbing,snooping corporation. When I had a tv,I muted ads and ignored them since I was a kid because I found then annoying,irritating and demeaning. At the end of the day,I do not want,or need some company telling me to buy bla bla to be happy. And think how the price of stuff would change if the cost of the ad was not included in the price of the product. Anyway,they need to realize the computer user is in charge and we are not here to buy their stuff.
though. It's forcing brands to create ads that people want to see,
I agree that there are awful advertisers out there, but I wouldn't lump them all in together. I've made ads with 95% likes on YouTube. I've convinced brands to donate over a million dollars to charitable causes. I've worked with non-profits to raise awareness of human rights abuses and other social problems.
Good advertising is just an extension of PR: Apple has a new phone, Dominoes has a new pizza, Tide has a new detergent. A lot of people want to know about these things, so we try to tell them in a way that connects with them. Lots of advertising is awful, and predatory, and misleading, and harmful. But then there's stuff like the Old Spice Guy, or This Girl Can, or #LikeAGirl, or this GE lightbulb ad made by Tim and Eric. I'm sure you can name plenty of ads you love.
But holy shit, do I hate internet advertising.
It's a no-holds-barred, free-for-all, anything-goes wasteland. Banner ads are so ineffective that getting a 0.03% clickthrough rate is exceptionally good. "YOU'RE THE 1,000TH VISITOR!" and "SCIENTISTS HATE HER!" ads make the whole medium looks like a joke. Legitimate businesses have to comply with loads of standards and laws, but illegitimate ones operate on those same webpages, and try to trick you with fake download links or misleading ads. And the ads are getting increasingly bandwidth and processor intensive to the point where disabling them shows a marked increase in page load speeds.
I also hate what it has done to the internet. It's turned everything into clickbait. It's made eyeballs more important than quality. It's turned news into a race to get it out first, regardless of accuracy or integrity. I really miss when the internet was a place for hobbyists, and I think that's why I prefer reading comments and conversations on forums to "sponsored" content on Buzzfeed and the like.
They really need to figure how to monetize the net in a way that makes everyone happy, because pissing off consumers with awful ads doesn't work. I think letting people turn off this shit is awesome, though. It's forcing brands to create ads that people want to see, instead of making ads that people have to see.
This makes the false assumption that if people didn't block ads, they would make purchases from ads just like people who don't in the first place. That is the only way they can justify a loss of revenue. They can't get it through their thick heads that people who use ad blockers will not buy what they are selling at any price.
I own the network connection to my house. I own the OS running on my computer, and I own the web browser that displays web pages. It is my conscious decision not to look at ads.
Bill Hicks was right. Advertisers and Marketers should kill themselves. They add nothing good to the universe.
Though a large amount of the advertisements out there, whether it's online or offline, annoy me a lot, I don't agree with that last statement. There are plenty of advertisers and marketers who don't treat consumers like brainless zombies. Marketers that respect their audience and really know what their audience need can actually be quite helpful to the business as well as the customer.
Thing is, for every "good" marketer out there, there's another five hundred "not quite as good, but half the price". Not to mention the "not really good at all, but damn, they can shovel out the ads!" marketers. Now. you're a small company with a limited ad budget. Who are you going to choose? The well-crafted, one shot TV ad that will either bring in a trickle of new revenue and otherwise break the bank for the year, or the company that can guarantee they can put your name in front of millions for less than half the price?
to put it another way, I see the internet as a big pool (if you consider bandwidth as pool water). We all share the pool together. Everything done affects the others in the pool. I think that people who pee in the pool should be kicked out. Others might say "what about if they pee just a little bit. Is that okay?". No. There is no amount of pee in the pool that is okay.
Today, advertisers aren't just peeing in the pool, they're projectile vomiting everywhere. Diarrhea fountains with flashing lights and screaming "look at me". They're doing everything they can to push their message across. Hijacking browsers, circumnavigating ad blockers, forcing people to disable blockers to view content. Advertisers and marketers are doing everything in their power to stop people from doing anything other than to view their content.
While I appreciate your viewpoint, I feel that it's fundamentally flawed. I remember an internet when there was no ads. It was nice.
Fundamentally flawed viewpoint? What viewpoint? I mainly stated that the statement that advertisers and marketers should kill themselves is something I don't agree with because not all marketers are the same. That is not supposed to be a viewpoint...
I can understand your frustration and I myself use ad blocking software as well because I got sick of all the intrusive ads, and yes, the internet is definitely been the pool a lot of marketeers peed in or worse. But if some people pee in the pool, that doesn't mean that everyone who is swimming in it is contributing to that. That is what I'm trying to say. Honestly, I think that a comment that people should kill themselves is absolutely inappropriate, no matter whether you fully mean it or not.
My apologies! Looks like I got the message wrong. You thought that convincing marketers to kill themselves was inappropriate- not everything else. Glad that's been sorted.
But anyway yes, Bill Hicks was right. They should kill themselves. Quietly, if possible.
I agree...Like when Avatar was pirated out the wazoo, still it made boat loads of money. And like you, I own all that jolly good stuff as well. And at the end of the day, I decide what shows up in my browser,not some money grabbing,snooping corporation. When I had a tv,I muted ads and ignored them since I was a kid because I found then annoying,irritating and demeaning. At the end of the day,I do not want,or need some company telling me to buy bla bla to be happy. And think how the price of stuff would change if the cost of the ad was not included in the price of the product. Anyway,they need to realize the computer user is in charge and we are not here to buy their stuff.
I don't want to see ads.. Any ads.
[This comment was removed]
Well said!
Hey man. I'm in advertising.
I agree that there are awful advertisers out there, but I wouldn't lump them all in together. I've made ads with 95% likes on YouTube. I've convinced brands to donate over a million dollars to charitable causes. I've worked with non-profits to raise awareness of human rights abuses and other social problems.
Good advertising is just an extension of PR: Apple has a new phone, Dominoes has a new pizza, Tide has a new detergent. A lot of people want to know about these things, so we try to tell them in a way that connects with them. Lots of advertising is awful, and predatory, and misleading, and harmful. But then there's stuff like the Old Spice Guy, or This Girl Can, or #LikeAGirl, or this GE lightbulb ad made by Tim and Eric. I'm sure you can name plenty of ads you love.
But holy shit, do I hate internet advertising.
It's a no-holds-barred, free-for-all, anything-goes wasteland. Banner ads are so ineffective that getting a 0.03% clickthrough rate is exceptionally good. "YOU'RE THE 1,000TH VISITOR!" and "SCIENTISTS HATE HER!" ads make the whole medium looks like a joke. Legitimate businesses have to comply with loads of standards and laws, but illegitimate ones operate on those same webpages, and try to trick you with fake download links or misleading ads. And the ads are getting increasingly bandwidth and processor intensive to the point where disabling them shows a marked increase in page load speeds.
I also hate what it has done to the internet. It's turned everything into clickbait. It's made eyeballs more important than quality. It's turned news into a race to get it out first, regardless of accuracy or integrity. I really miss when the internet was a place for hobbyists, and I think that's why I prefer reading comments and conversations on forums to "sponsored" content on Buzzfeed and the like.
They really need to figure how to monetize the net in a way that makes everyone happy, because pissing off consumers with awful ads doesn't work. I think letting people turn off this shit is awesome, though. It's forcing brands to create ads that people want to see, instead of making ads that people have to see.