On Netflix Pulling Out of iTunes Billing for New Users
This is a big deal. Netflix is the top-grossing app in the App Store in the U.S. They might remain the top-grossing app, even, because users who have already signed up with iTunes billing can keep doing so. But it really tells you how fractious Apple’s relationship is with content providers if the most successful one on the platform stops supporting it. And keep in mind that Netflix has long had a special relationship with Apple, with an 85/15 cut from the start, not just after a year.
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