125+ Essential Social Media Statistics Every Marketer Should Know in 2016

Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research. The basis of any successful social activity is understanding the platforms, who uses them, and how. That’s why we’ve compiled this list of social media statistics to show what sets each platform—and its users—apart. Whatever idea you’re cooking up, we’ve got the stats to help you plan. The statistics in this post are organized by network and sorted into two categories: users and usage; and businesses, brands, and marketing.