7 years ago
3
YouTube killing its most annoying ad format: The 30-second unskippable
If you watch any amount of videos on YouTube, you're probably accustomed to waiting five seconds before hitting that "skip ad" button. You're probably well aware of just how annoying it is when that button never appears and you're forced to sit through 30 seconds of a car commercial even though you live in New York City and don't even have a driver's license. Well, there's good news: Google is scrapping 30-second unskippable ads on its video site, reports Campaign (via Neowin). Recognizing that they're not tremendously popular, especially among data-capped mobile users, the company is pushing shorter formats to advertisers, such as the...
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It won't affect anything for a year, just long enough to come up with some new annoying pop-in type ads or something else. I just don't think moving to 6 second ads is going to appease big companies.
I actually don't mind those ads. It's the price we pay for free services such as YouTube on the Internet.
I don't mind ads at the start of my videos. I mean, it is free. What I do mind is the ads half way through longer videos that are unskippable. Most annoying when I pre-load something on my phone while in bad reception areas and then an ad stops my stream and wants me to re-download the video again... Argh!