Why this "bloody" veggie burger may become the Tesla of food (+video)

It'll be very hard to effectively combat climate change so long as meat consumption keeps soaring. That’s the conclusion of leading researchers at Oxford, who found earlier this year that emissions from food production will eat up a whopping 50 percent of our carbon budget in a few decades. And it’s the motivation behind Impossible Foods, a company that’s trying to revolutionize meat consumption by creating a plant-based burger that it hopes will taste better than the real thing.

http://www.vox.com