We’re Drowning in Content. Recommendations Are What We Need

Here's something you already know: There is a lot of stuff on the Internet. Maybe too much stuff. Users upload more than 400 hours of video to YouTube every minute. Instagrammers post more than 80 million photos daily. During one weekend of Coachella, people tweeted 3.8 million times. (Presumably they also listened to music.) Netflix accounts for more than a third of US Internet traffic, and Facebook basically is the Internet for many people. Such enormous numbers communicate one thing...

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