10 years ago
3
The world doesn’t want canned soup anymore
Soup has seen better days. After decades of sustained growth, the global soup market contracted in 2009, and then again in 2010. While soup sales have since grown, recent growth has been lukewarm at best. In both 2012 and 2013, the market was essentially flat, growing by less than 1%. Eating habits in North America,...
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I was wondering why so many campbell commercials were now those easy to open microwaveable plastic cup things.
it defintely answers your question
And I'm not so sure putting the soup in a different kind of container will help that much.