Sony’s PlayStation 4 Costs $381 to Build — Only $18 Under Retail Price — In Teardown

When PlayStation 3 was first released by electronics giant Sony in 2006, it was sold at a loss with the hope of making money back on individual games. That’s pretty close to what Sony is doing again with the PS4, although it’s not as extreme. At least that’s the conclusion drawn by the research firm IHS, which will later today release the findings of a teardown analysis of the PS4 and the combined cost of the components used to build it.

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