Parents are unconsciously setting their kids up to be materialists with fragile egos
You might want to think twice before piling up on birthday gifts for the young one this year. Researchers from the University of Missouri asked adults how they were rewarded or punished as children, for behavior and grades. They compared that to how much the same adults associated material things with happiness and success. They were measuring the effects of “material parenting, in which parents use material goods to express their love or to shape children’s behavior.”
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