Netflix Price Increase: Is There A Billion Hidden In Those Couch Cushions?
With the company set to surpass 50 million streaming subscribers by the second half of 2014, the price increase could add between $600 million and $1.2 billion to the company’s revenues within the next two years. And if all goes according to plan, Netflix can potentially experience the opposite effect it did when it last tried to raise prices in 2011.
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