How Apple Sells its Controlling Ways as Futurism

“Our lightest product ever,” the page announces. Lithe and sleek like all Apple’s wares, the Apple Plug is a small, aluminum stopper meant to seal up the “archaic headphone connector” in your iPhone 6 or 6s. Machine-rounded at the end to match the device’s curve, it comes in gold, rose gold, and space gray to match every iPhone finish. Once installed, the Apple Plug is eternal, permanently barring access to the 3.5mm port—which Apple just “courageously” removed from the new iPhone 7. Until you can get your hands on one, what better way to prepare for that bold future than to stop-up the temptation to live in the past?

http://www.theatlantic.com