America’s favorite smartphone isn’t an iPhone

There’s little question that iPhone users love their smartphones. Regardless of how negative the current news cycle is, Apple’s iPhone lineup is still the best-selling smartphone line in the world by a wide margin. Studies and surveys also consistently show that Apple retains smartphone customers better than any other phone brand, and this has been the case for years. Interestingly, however, a new major study has found that a new smartphone is now the Apple of the American consumer’s eye.

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