Companies patent random weird shit all the time. Stuff like this helps bulk up their 'patent portfolio' without having to construct any of it. Since the patents have to be public, they can also use it as a sort of 'litmus test' for design ideas. Lots of responses from social media loving it? Well, then. Let's build it out. Lots of angry people? Well, just leave it in the portfolio for now.
Companies patent random weird shit all the time. Stuff like this helps bulk up their 'patent portfolio' without having to construct any of it. Since the patents have to be public, they can also use it as a sort of 'litmus test' for design ideas. Lots of responses from social media loving it? Well, then. Let's build it out. Lots of angry people? Well, just leave it in the portfolio for now.